Sultan Gates

"Mr. Gates, at my age you were a very rich man."

"Your idea is very rich. How does it work?"

"Semantic linking. You have to use words to
talk about words, and so you classify the words
you use relative to their actual use and there's
a whole world of gray, a realm of abstraction
where the words themselves say things, like
human beings speaking."

"Aha.... As I said, a very rich idea..."

"The fun has just begun. Wait till you meet the Arubala."

"Who?"

"They are a mythical tribe of aliens who invaded earth once.
Or are they..."

"Aha. And this is, a business solution?"

"The Arubala suite provides the most accurate and timely
business information a manager can use."

"And why not call it something more corporate... like Timex or Fusion"

"Boring. Arubala! That's what a magician would say. That's what a
magician would need."

"Aha...